We help business teams create lasting, profitable change.

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What we do

Transformational
Team Building

We grow your bottom-line performance and install a new leadership culture in months rather of years.

Corporate
Leadership Training

Self-guided courses and books for you to implement with your teams and leadership starting today.

Free
Business Education

Get leading-edge instruction and information about team-building, leadership, accountability, and more.

We've helped re-shape corporate culture at

Internal change agents used our Personal Accountability Model and Breakthrough Leadership Team System to transform performance and culture worldwide.

Delivered Developing B STATE Leaders and Successors one-day to every new-hire manager as a coaching system for developing high-performers.

GAP’s Old Navy clothing divisions used our team system to reset visions and norms which they then also implemented at the store level.

Together, Executives and Middle Managers eliminated silo thinking and trained internal leads and facilitators to up level meeting effectiveness.

Hi, I'm Mark Samuel,
Welcome to B STATE!

When I started consulting right out of business school, I used all the best OD practices available. My clients were happy with the trainings, but the results only lasted an average of 3 months! Business teams quickly slipped back to old behaviors – the breakthrough results were never in reach.

Over the next 35 years, I constantly tweaked my approach as I learned the keys to real breakthrough success. My experiences on sports teams and musical groups, as well as my background in statistics led me to the secrets of high-functioning team success. B STATE is a unique approach that can be measured and tracked.

We offer multiple books detailing my approach, self-guided training programs, and free assessments. Don’t wait! Help your business achieve lasting change and increased profitability.

Some of our latest educational posts

The Three Phases Of Change Management

What is Change Management?

5 Best Examples of High-Performing Teams

Service-Profit Chain: Build Business Profitability

Great leaders are accountable to their team and their outcomes

8 Personal Accountability Habits of a Great Leader

How to Be a Team Player in Business

The Best of B STATE

Breakthrough
Leadership Teams

For Executive, Senior and Middle Management Teams

Breakthrough
Department Teams

For Transforming Key Functional Departments

Breakthrough
Project Teams

For Critical Projects or Projects at Risk

Books & Tools

Find resources to help drive your corporate business to the next level. Free and premium versions available.

Business Education

Learn how to think differently about business teams and get breakthrough results.

Case Studies

We have been a Corporate Consultant for 200 plus Businesses. Here are some of the results.

“Mark Samuel’s model for achieving B STATE is built on methodically shaping an organization’s leadership culture to support the desired state. Using Mark's B State process, our leadership team transformed its habits of execution, nurtured new levels of accountability within mid-management, and significantly exceeded our performance goals.”

Susan V. Juris
President of University Hospitals Ahuja Medical Center

“B STATE shows leaders and managers the power of breaking out of silos to communicate and collaborate in a new way, leading to the sustainable results organizations are starving for. Mark Samuel proposes a simple, revolutionary mind-set shift and an approach that is life-changing for all leaders, managers, and the companies they work for on all levels, professionally and personally.”

Rúna Bouius
Transformational Leadership Expert, Speaker, and Author

“I have focused on business and organizational transformation for the last 25 years, and I can attest that the key levers that Mark describes in this book actually do work: a powerful shared purpose, collaborative vs. siloed priorities, a forward focus on building positive energy, and scale vs. dwelling on the problem—these are the pillars of a successful transformation.”

Victor Cho
CEO of Evite™

"The B State methodology presented in Mark's book is fast and transformational. Our worldwide marketing company with over 150 employees and contractors streamlined our systems, improved our productivity, and provided our customers with even greater responsiveness. And, many remarked about the positive impact in their own personal lives."

Sinan Kanatsiz
CEO of KCOMM

"B State resonates strongly with me because it’s a practical approach to transformation. Using the techniques outlined in his book, Mark helped our organization focus on the Collective Execution and the future state of what needed to be done—the ‘B State.’ We have transformed to a new B State, and it is like being a new organization. This is a model that works and a book that can transform your organization and/or your personal life very quickly."

Ron Peterson
President and CEO of Baxter Regional Medical Center

“Mark Samuel is a proven expert on accountability. He wisely recognizes that every great leader must set the right team and also be very decisive to be successful. Apply the wisdom of B State, and you’ll see the transforming effect on your team. If you really want to achieve great results in your organization and to be able to do it fast, this book will help you take the necessary steps to get there.”

Juan José Valdés
Torres, CEO of Adama México

"The reactions from 2 days with you are profound – words like “gamechanger”, "most important training in the history of the College", and other emphatic statements about how strongly they really, really, believe in this process. Thank you for helping us to find optimism for the future of the College and that jointly, we will lead more strategically and effectively. The conversations held subsequent to our time with you have been truly amazing."

Vice President, Human Resources
Regional College