“He’s done it again! Mark Samuel has written another compelling, relevant, and engaging book on how to move an organization from ‘A State’ to ‘B State.’ Very seldom today do you read business books that deliver an ‘aha’ moment. B State does not disappoint; it is a must-read for any executive.”

“If you’re tired of the same repetitive loops, personally or professionally, it’s time to come up for a breath of fresh air with Mark Samuel’s B State. Mark reveals a truly breakthrough way of leaving behind the endless loops of frustration that I call Conscious Business. Break on through to the other side!”

“B State is a roadmap to transformational change, dealing with all aspects of accountability and change. The ‘Middle Management Miracle’ alone can create lasting change—quickly—in an organization.”

“Reading Mark’s real stories of people and organizations stuck in the ‘A State’ will cause most readers to shudder from personal recognition. But his journey of self-reflection and revelation results in a unique process for escaping this state....Mark generously shares his learnings and discoveries in B State, empowering everyone who reads it to know how to become ‘unstuck.’ ”

"Mark uses authentic and tangible examples—like stories about drumming, baseball, and how these relate to business—to bring important business concepts to life for me. As he points out, why do we have so many dysfunctions in business if it is so clear in music and sports that there’s a better way? ...The concepts in B State are timely and applicable to the multiple generations in the workforce. I believe they can bring people together to change the world."

“Mark Samuel has created a new paradigm in thinking about how to address the major challenges facing business today...B State is a must-read for business leaders and anyone who wants to build a world class organization.”