When we arrived, the mood was somber, and it was clear they needed to make a critical choice. The key to creating a B STATE Strategy Execution Roadmap is to create a non-negotiable sense of purpose, so we posed the one question the group needed to answer, “Are you ready to sell or are you committed to survive?” We made it clear there could be no middle ground. They had to answer one way or the other.

The room was dead silent. Then one of the more senior leaders started, “Selling would literally kill our community. I am totally committed to making this center survive. I see no other option.” One after another, leaders began to chime in with the same response. The energy was built into a unified chorus. Around this single rallying point, the team had come back to life!