B STATE
A New Roadmap for Bold Leadership, Brave Culture, & Breakthrough Results.
B STATE provides powerful business insights that will help your organization,
- Create and communicate a compelling future picture of success that people own and drive
- Transform middle managers into business leaders that together drive operational excellence
- Establish a culture of safety and accountability that builds critical thinking business leaders for your future
$15.95 + Free Shipping in (US)

About the Author
Mark Samuel is the Founder and CEO of IMPAQ. For over thirty years, he has served as a thought leader for creating accountable organizations by developing and transforming teams at every level.
Mark is the author of:
- Creating the Accountable Organization: A Practical Guide to Improving Performance Execution,
- The award-winning Making Yourself Indispensable: The Power of Personal Accountability
- REIMAGINE TEAMS: The Missing Piece in Team Building to Achieve Breakthrough Results
He regularly speaks on the topic of breakthrough teams and rapid culture transformation.
“Mark Samuel’s model for achieving B STATE is built on methodically shaping an organization’s leadership culture to support the desired state. Using Mark's B State process, our leadership team transformed its habits of execution, nurtured new levels of accountability within mid-management, and significantly exceeded our performance goals.”
Susan V. JurisPresident of University Hospitals Ahuja Medical Center
“B STATE shows leaders and managers the power of breaking out of silos to communicate and collaborate in a new way, leading to the sustainable results organizations are starving for. Mark Samuel proposes a simple, revolutionary mind-set shift and an approach that is life-changing for all leaders, managers, and the companies they work for on all levels, professionally and personally.”
Rúna BouiusTransformational Leadership Expert, Speaker, and Author
“I have focused on business and organizational transformation for the last 25 years, and I can attest that the key levers that Mark describes in this book actually do work: a powerful shared purpose, collaborative vs. siloed priorities, a forward focus on building positive energy, and scale vs. dwelling on the problem—these are the pillars of a successful transformation.”
Victor ChoCEO of Evite™
"The B State methodology presented in Mark's book is fast and transformational. Our worldwide marketing company with over 150 employees and contractors streamlined our systems, improved our productivity, and provided our customers with even greater responsiveness. And, many remarked about the positive impact in their own personal lives."
Sinan KanatsizCEO of KCOMM
"B State resonates strongly with me because it’s a practical approach to transformation. Using the techniques outlined in his book, Mark helped our organization focus on the Collective Execution and the future state of what needed to be done—the ‘B State.’ We have transformed to a new B State, and it is like being a new organization. This is a model that works and a book that can transform your organization and/or your personal life very quickly."
Ron PetersonPresident and CEO of Baxter Regional Medical Center
“Mark Samuel is a proven expert on accountability. He wisely recognizes that every great leader must set the right team and also be very decisive to be successful. Apply the wisdom of B State, and you’ll see the transforming effect on your team. If you really want to achieve great results in your organization and to be able to do it fast, this book will help you take the necessary steps to get there.”
Juan José ValdésTorres, CEO of Adama México
“Mark Samuel is a proven expert on accountability. He wisely recognizes that every great leader must set the right team and also be very decisive to be successful. Apply the wisdom of B State, and you’ll see the transforming effect on your team. If you really want to achieve great results in your organization and to be able to do it fast, this book will help you take the necessary steps to get there.”
Juan José ValdésTorres, CEO of Adama México
"The reactions from 2 days with you are profound – words like “gamechanger”, "most important training in the history of the College", and other emphatic statements about how strongly they really, really, believe in this process. Thank you for helping us to find optimism for the future of the College and that jointly, we will lead more strategically and effectively. The conversations held subsequent to our time with you have been truly amazing."
Vice President, Human ResourcesRegional College
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Get a free preview of B STATE
A New Roadmap for Bold Leadership, Brave Culture, & Breakthrough Results.
Get your free preview of the first five chapters of my B STATE book and discover:
- Why traditional training doesn’t produce the bold leaders or breakthrough results we need today – and what does!
- How mid-level managers are your best asset for leading change, breakthrough results, and a responsive culture.
- A commonly promoted engagement strategy you should avoid at all costs – and what to do instead.
Assess Your Organizational Effectiveness
Take this exclusive assessment to gauge the effectiveness and accountability of your organization. You may want to take the assessment before reading the book so that you’ll know what to pay extra attention to as you read B STATE.

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