“Mark Samuel’s model for achieving ‘B State’ is built on methodically shaping an organization’s leadership culture to support the desired state. Using Mark's B State process, our leadership team transformed its habits of execution, nurtured new levels of accountability within mid-management, and significantly exceeded our performance goals.”

“B State shows leaders and managers the power of breaking out of silos to communicate and collaborate in a new way, leading to the sustainable results organizations are starving for. Mark Samuel proposes a simple, revolutionary mind-set shift and an approach that is life-changing for all leaders, managers, and the companies they work for on all levels, professionally and personally.”

“I have focused on business and organizational transformation for the last 25 years, and I can attest that the key levers that Mark describes in this book actually do work: a powerful shared purpose, collaborative vs. siloed priorities, a forward focus on building positive energy, and scale vs. dwelling on the problem—these are the pillars of a successful transformation.”

"The B State methodology presented in Mark's book is fast and transformational. Our worldwide marketing company with over 150 employees and contractors streamlined our systems, improved our productivity, and provided our customers with even greater responsiveness. And, many remarked about the positive impact in their own personal lives."

"B State resonates strongly with me because it’s a practical approach to transformation. Using the techniques outlined in his book, Mark helped our organization focus on the Collective Execution and the future state of what needed to be done—the ‘B State.’ We have transformed to a new B State, and it is like being a new organization. This is a model that works and a book that can transform your organization and/or your personal life very quickly."

“Mark Samuel is a proven expert on accountability. He wisely recognizes that every great leader must set the right team and also be very decisive to be successful. Apply the wisdom of B State, and you’ll see the transforming effect on your team. If you really want to achieve great results in your organization and to be able to do it fast, this book will help you take the necessary steps to get there.”